The Willingness of Business Students on T Innovative Behavior within the Theory of Planned Behavior

Classes on creativity, innovation, and entrepreneurship are becoming quite popular at universities throughout the world. However, it is not easy for business students to get involved to innovative activities, especially patent application. The present study investigated how to enhance business students’ intention to participate in innovative activities and which incentives universities should consider. A 22-item research scale was used, and confirmatory factor analysis was conducted to verify its reliability and validity. Multiple regression and discriminant analyses were also conducted. The results demonstrate the effect of growth-need strength on innovative behavior and indicate that the theory of planned behavior can explain and predict business students’ intention to participate in innovative activities. Additionally, the results suggest that applying our proposed model in practice would effectively strengthen business students’ intentions to engage in innovative activities. Keywords—discriminant analysis, growth need strength, innovative behavior, TPB model